The Business Bookkeeper was founded in 2012 by Selina Orleans-Foli, based in Norbury, South London. Selina started the practice out of her passion for supporting small business owners. With over 25 years of bookkeeping experience across the commercial, public, and charity sectors, she brings a deep understanding of the challenges business owners face every day.
She founded The Business Bookkeeper after seeing how many business owners felt uncertain and anxious about managing their finances. Her aim was simple: to lift that weight off their shoulders and give them peace of mind by making sure this vital part of their business is in safe hands.
As an introvert, Selina’s strength lies in listening closely, understanding her clients, and building genuine relationships. This thoughtful way of working means she connects deeply with business owners and provides solutions that truly fit their goals.
For Selina, success means helping business owners feel calm, gain clarity, and have confidence in their finances, a concept we call financial serenity.
With decades of experience, Xero expertise, and a love of tech, we create efficient systems that work seamlessly for your business.
Supervised by the Institute of Accountants and Bookkeepers (Practice License 1895), insured through Hiscox, and fully compliant with Money Laundering Regulations, we offer peace of mind.
As a small team, we take the time to get to know you and your business—it’s a truly personal service.
We have experience across multiple sectors, including creative industries, education, professional services, technology, and more, and we understand the unique needs of each.
At The Business Bookkeeper, we’re not just here to keep numbers in order. We’re here to help business owners like you create space to focus on your time and energy on what’s important to you.
We go beyond traditional bookkeeping. By personalising systems to fit your business, we streamline your financial processes and ensure everything runs smoothly. With modern digital solutions, it’s easier to stay in control of your finances.
Everything we do is built around you and your business, giving you a financial foundation you can rely on.
We know what it takes to run a small business because we’re one too. From the excitement of starting out to the challenge of keeping everything running day to day, finances can sometimes feel overwhelming. We understand both the highs and the hurdles you face.
Selina’s experience building The Business Bookkeeper has given her a real appreciation of the pressures business owners carry and the many hats they wear. That’s why we’re here: to provide the structure, tools, and support that ease the load and free you up to focus on what matters most.
Bookkeeping isn’t just about compliance. It’s about giving you a strong foundation for stability and growth, so you can move forward with clarity and confidence in your business.
We believe in being honest and transparent in everything we do. You can trust us to handle your finances with care and respect.
Running a business isn’t always easy, and we get that. We’re here to support you with kindness and understanding.
We value getting to know you and your business. Building real, lasting connections is what we’re all about.
Finances shouldn’t feel confusing. We break things down in a way that makes sense, so you always feel in control.
Business doesn’t have to be all serious, a little lightness can make things feel easier.
We choose to work with only a small number of clients, allowing us to offer a truly personal service. Book a call today to see if we’re the right fit for you and your business.